The increase doesn’t necessarily mean that people bought more items. This was around 5% higher than the average of $410 spent in 2020. How much does the average American spend on Black Friday?īlack Friday spending statistics show the average bill was $430 in 2021. Black Friday shoppers spend $430 on average. Shopify’s merchants registered $2.9 billion in sales worldwide on Black Friday, increasing 21% from 2020. Some ecommerce sellers did see a boost, however. Analysts say this was a result of lingering pandemic effects, including supply-chain disruptions, in addition to earlier online deals stealing some of the momentum. In 2021, Black Friday US online sales came in at $8.9 billion, down 1.3% from the $9 billion spent in 2020. How much money does Black Friday generate? American consumers spent $8.9 billion online during Black Friday 2021. Yet, physical stores saw 19.5% fewer shoppers than in pre-pandemic 2019, still recovering from the 2020’s 33.1% plunge in holiday in-store shopping. This marked a reversal from the previous year when people limited their shopping to online deals to prevent overcrowding in stores.Īccording to a Sensormatic Solutions analysis of the six weeks spanning November 21, 2021, through January 1, 2022, foot traffic in the US increased 18.9% over the prior year. In-store shopping regained some ground in 2021, with 66.5 million Americans browsing physical stores on Black Friday. 66.5 million Americans shopped in-store during Black Friday 2021. Online holiday sales across November and December rose 5% year over year worldwide to $1.14 trillion and 9% in the US to $257 billion.īlack Friday alone saw 88 million buyers shopping online in 2021. Although foot traffic bounced back in 2021, the digital shopping adoption accelerated further. Online shopping established a stronghold over in-store purchases during 2020. In 2021, 88 million buyers made a purchase online on Black Friday. This exceeded the NRF estimate of 108 million. Nearly 180 million Americans shopped during the busiest five-day holiday period from Thanksgiving Day through Cyber Monday.Īlthough retailers started to throw discounts as early as October, Black Friday remained the most popular shopping event, with a total of 154.5 million people making purchases at stores or online. This was a new record reached despite the ongoing COVID-19 pandemic and challenges from inflation and supply chain disruptions. Nearly 155 million Americans shopped during Black Friday 2021.ĭuring 2021’s holiday season, retail sales grew 14.1% over 2020 to $886.7 billion. Let’s start with some of the most compelling Black Friday sales trends and figures! 1. Let’s dive in: Black Friday Sales Statistics The doors of malls and stores finally open. The average adult spent $430 during the shopping event.Amazon accounted for 17.7% of all Black Friday sales.About 29% of women intended to shop during Black Friday 2021.Nearly 43% of Black Friday sales happened through mobile phones.Average order values increased by 9% in 2021.Average savings on Black Friday specials were 24%.Black Friday online shopping sales hit $8.9 billion.In-store traffic increased by nearly 19% year over year.Black Friday 2021 saw 88 million Americans shopping online.
AMAZING Black Friday Statistics (Editor’s Choice):
Let’s see HOW much of a big deal this holiday actually is. We here at SpendMeNot gathered the latest Black Friday sales statistics. There are plenty of laptop deals to grab, so if you're after a new laptop right now, you can still pick up a brilliant discount! Act fast, though, as these price cuts won't last forever.Black Friday is one of the busiest shopping days of the year. Combining speedy performance with a gorgeous display, the Surface Laptop 4 is a solid all-around choice for everyday users. If you're on a smaller budget, the stunning Surface Laptop 4 has sunk to $650 at Best Buy (opens in new tab) ($250 off). Now is the best time of the year to save big on top-rated laptops like the Dell XPS 13, HP Envy x360, and MacBook Pro. ET: Black Friday is over, visit our best laptop deals hub for today's top discounts.īlack Friday laptop deals are still available! Even though Black Friday 2022 has technically finished, we're still seeing aggressive discounts on today's best laptops with absolutely no signs of stopping.
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